There is no doubt
that the modern white-collar women, the main force in today's
consumer market, they are receptive to new things, the pursuit of
trends, happy to spread know how good of themselves, has a higher
quality of life requirements. According to Watson's Personal Care
Store Group, last month in Guangzhou, Shenzhen and two women in
personal life to do philosophy The survey found that today's
white-collar female consumer base in the psychology of appearance
and behavior have a uniform
standard.
Watson in Guangzhou,
Shenzhen and two pairs of nearly 600 women, conducted a sample
survey of customers. Nearly half of the respondents between the
ages of 18 years old - 35 years old, 30% of the respondents monthly
income of 4,000 yuan, nearly 1 / 3 of people in the office work,
and 57% had a university degree or above, can be seen by the
interviewer is mostly young, have a decent employment, economic
independence, knowledge of women, white-collar women, better able
to show the aesthetic point of view, consumer psychology and
women's consumer market characteristics and
trends.
Survey, the
respondents admitted facing various challenges, and that women
should actively strong face; of which 60% of the respondents found
that most of the challenges come from work, 20% of the respondents
felt faced with a non - determined, non-external challenges and
pressures.
But even faced with different
pressures, 95% of the respondents still think that can be achieved
through strengthening the care of their own to alleviate the.
Survey results also showed that white-collar women in shopping
malls, chain stores of consumption has been basically focused on
the beauty skin care products, cosmetics, health products, gifts,
accessories, garments and other goods; mature, excellent
temperament, well versed in nursing's Road considered to be
white-collar women, the pursuit of the goal, Hong Kong supermodel
Qi Qi and artistes Carina Lau was elected to the hearts of their
role models. When asked the parties to the face of women's life,
the importance of health factors to the recognition rate of 61%
ranked in the first and only appearance after minimal gap between
the live talent shows that women still want to perfect unity of
external and internal .
It is worth
mentioning that, although the "income status" was an option came in
the final, but still nearly 5% of the respondents considered the
best position to determine the level of income, women's well-being.
Survey results also showed that: In the contemporary women's actual
composition of personal consumption, apparel accounted for 35.4%,
20.9% beauty, books, movies, CD accounted for 11%, communication,
tourism accounted for 8.4%, education 8.1%, food and
communications, 8 %. In the personal care of the inputs, and
Guangzhou respondents spent an average of 205 yuan per month,
Shenzhen slightly higher, for 265 yuan. The choice of personal care
products three important factors, the two women are considered to
be quality (77%), price (50%), and the brand; the same time, the
choice of consumer brands, the quality of clearance, the variety is
rich in details of life to take care of the goods more vulnerable
to white-collar women of all ages.
In color and
aesthetics, the current white-collar women also have a new pursuit.
Previously been preference for the black and white, were retired;
on behalf of independence and self-confident women in blue have
become their new favorite; In addition, the bold and fresh red and
pink, there are many followers. Aesthetic aspects, 1 / 3 of the
Guangzhou women believe skin smooth, white the most important,
followed by the beautiful facial features, flowing hair and tidy
and beautiful teeth. The younger the consumer the sense of
Shenzhen, to replace the skin care a top of the list is the
graceful figure accounted for 42%.
